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Marketing Operations

Oculogica

Integrating Sales & Marketing Operations for Medical Device Startup

03-17-Oculogica-device

Details

EyeBOX - FDA-cleared diagnostic device for concussion

Led the integration of sales, marketing, and operational systems for a pioneering medical device company bringing groundbreaking concussion diagnostic technology to market. The challenge involved creating seamless workflows between marketing campaigns, sales processes, and operational requirements specific to a variety of buyers in healthcare, sports, and legal. 

Services

Revenue Operations, Marketing Technology, Go-To-Market Strategy, Creative Campaigns, CRM Migration

Client

Oculogica

Results

Going from manual to automated.

  • Reduced sales cycle time from 30 days to 15
  • Automated onboarding and quote to cash
  • Improved marketing attribution tracking
  • Enhanced compliance reporting efficiency

Architected end-to-end Salesforce implementation aligned with FDA and healthcare compliance requirements

Streamlined marketing-to-sales handoff for both direct sales and distributor channels

Developed automated workflows to manage complex healthcare provider relationships