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GTM, Campaign, Content

Hard Seltzer Box

Acquiring and Crafting a Digital-First Launch Strategy for DTC Beverage Innovation

Christmas (1)

Details

Subscription-based craft hard seltzer discovery platform

Spearheaded the go-to-market strategy and content development for a first-of-its-kind DTC beverage subscription service. Tasked with creating a brand voice, digital presence, and acquisition strategy that would resonate with craft beverage enthusiasts while differentiating from traditional alcohol retail.

Services

Digital Marketing & Content, Campaign Strategy, Go-To-Market, Content Product, Partnerships

Client

Hard Seltzer Box

Results

Brand revamp return to market.

  • Successful market entry and local brand positioning
  • 30,000 impressions over a two month holiday campaign
  • Established brand partnerships with retailers and distributors 
  • Created scalable content production system

Developed comprehensive digital-first brand strategy and voice.

Created engaging content strategy spanning social, email, and web.

Established micro-influencer partnerships and content collaboration program.