GTM, Campaign, Content
Hard Seltzer Box
Acquiring and Crafting a Digital-First Launch Strategy for DTC Beverage Innovation
Details
Subscription-based craft hard seltzer discovery platform
Spearheaded the go-to-market strategy and content development for a first-of-its-kind DTC beverage subscription service. Tasked with creating a brand voice, digital presence, and acquisition strategy that would resonate with craft beverage enthusiasts while differentiating from traditional alcohol retail.
Services
Digital Marketing & Content, Campaign Strategy, Go-To-Market, Content Product, Partnerships
Client
Hard Seltzer Box
Developed comprehensive digital-first brand strategy and voice.
Created engaging content strategy spanning social, email, and web.
Established micro-influencer partnerships and content collaboration program.